Managing Software‐as‐a‐Service: Pricing and operations

Software-as-a-service (SaaS) applications have experienced a decade of explosive growth, eliminating barriers in reaching users and enabling real-time interchanges intelligence. Using business analytics, SaaS are increasingly embedded the day-to-day activities businesses consumers with competition innovative pricing. Due to evolution cloud models, new issues surfacing challenge practitioners scholars. A number encountered practice not been properly addressed or even recognized. In this paper, we attempt fill important gap. We propose framework recent research on light wide adoption model. This broadly classifies into two basic themes. For each theme, review past work that has instrumental setting direction line discuss how emerging opportunities can be addressed. opportunity, also an initial model applicable methodology. Further, order aid researchers, identify data sources wherever applicable, present some results. conclude by describing promising directions roadmap for future explain why integrative perspective operations, marketing, information systems is critical SaaS. bridge gap between identifying relevant industry problems would help researchers who interested working area both get starting point address theoretical practical challenges.